How many times have you seen or read breaking news about a company having high profile problems and the CEO or Chair has nothing to say. By not acknowledging the situation, they’ve made a bad mistake that compromises the company’s credibility from the start. And if they say ‘no comment,’ they’re adding fuel to the fire of negative perception.
A sure result of not responding or commenting is that media, adversaries and stakeholders will all want to know what the ‘real’ story is. The barn door opens to unmanageable rumors and speculation. It takes a lot more effort and money to corral rumors than it does to send out a strong message at the outset.