Thursday, October 13, 2011

Still not using PowerPoint effectively?

If you still use PowerPoint for presentations, this article is a reminder of 'what not to do.' The author conducted a survey that points up the usual gaffs, e.g., too-small type, too much content on one slide, reading the slides instead of talking to the audience, but it also refreshes our memories about other issues that we should have corrected by now.

Take a look at

Tuesday, October 11, 2011

A CMO's Future - The Confidence Factor

What’s the future of the CMO? What does it rely on? The new 2011 IBM Global CMO Study of 1,700 chief marketing officers from 67 countries and 19 industries shows that CMOs recognize the now-permanent shift in customer engagement, but lack confidence in managing the change.

The study also shows that the measurement of marketing efforts will be critical, but CMOs are unsure about the most effective tools to do the job. And the increasing influence and use of social media and the CMOs’ ability to harness ‘unstructured data’ are also keys to the future success and strength of a CMO's position within their company. But the study also indicates there will have to be profound changes to traditional product and brand marketing to get there - and most CMOs admit that they are not prepared at this point in time.

Review all of the findings at:

Friday, October 7, 2011

Is your email marketing effective?

Email marketing is on the upswing again, just in time for the holidays. Knowing how to construct an effective email can make all the difference in obtaining the results you seek. Short, punchy content works in email marketing and so does providing original news and educational content that's helpful to the reader.

More information and other tips can be found in

Thursday, October 6, 2011

Steve Jobs

You may remember this iconic Apple ad. Adweek took creative license and added Steve Jobs to the end of it, a laudable change in my opinion. He changed our world.

Here's the link to the video:

Latest Environmental Law Headlines

See SGR Law's weekly headline recap of environmental news plus details on TRAIN and the potential oversight of the EPA. This is a quick, but comprehensive read. See

Food Safety

With food safety concerns top of mind today, proper training and certification for the foodservice industry is paramount. Benson Mills Group offers clients a wide range of food safety services, including training, commercial cleaning, audits and assessments, etc. See

Thursday, September 29, 2011

Search advertising is not only not going away, it keeps breaking revenue records. Check this report.

Friday, September 23, 2011

Nonprofits combine forces

One trend in the nonprofit world today is to combine forces. This nonprofit partnership of the American Red Cross and Wounded Warriors really makes sense in terms of coordinating and delivering more smart programs and services to wounded veterans and their families. Check it out.

Thursday, September 22, 2011

When and when not to use apologies in a negative situation is key; what and what not to say in an apology is also key.

Netflix is a great case study of what not to do. If they ever had sound communications guidance, they didn't use it. What could be the next step apart from a stock drop and more departing customers? Probably another communications debacle. Here’s AdAge’s take on the situation.

Thursday, September 15, 2011

Two client notes:
  • Congratulations to SGR Law's environmental group. Upper Chattahoochee Riverkeeper will honor SGR for its legal support today 9/15 @ 6:30 p.m. at The Foundry. SGR Law will receive its coveted River Guardian Award.
  • Today, Benson Mills Group presents a roundtable program, "Public Health Impact of Foodborne Illness," starting @2 pm at Arnall Golden Gregory. Benson Mills Group is a food safety project management firm. See

Wednesday, September 14, 2011

9/11 Corporate Ads

Some corporate ads on 9/11 didn't make the grade. Or did they? You decide.

Friday, September 9, 2011

Look at your local Waffle House the next time there's a weather threat and you'll know what to expect. High praise indeed for a company’s crisis expertise.

Thursday, September 8, 2011

Overlook the Walmart promotion and see how we think and how the level of innovation at work relates to diversity.

Wednesday, September 7, 2011

SGR says Georgia can win the water war – here are three ways. See

Thursday, August 25, 2011

This survey imparts pearls of wisdom for all organizations, for- and non-profit. You'll be nodding your head when you read this article.

Wednesday, August 24, 2011

Check the latest headlines from Smith Gambrell & Russell LLP plus details on CAFO reporting to the EPA that can help preserve the environment.

Wednesday, August 17, 2011

Restaurant franchisees, take note. Giving back gets you more. Check out a role model -

Tuesday, August 16, 2011

Keeping privacy policies simple is a noble goal, no matter what the channel is.