Expecting a crisis? Don’t wait another minute to strategize and plan. Get ahead of the storm.
Unfortunately, too many organizations wait until the very last minute to try to achieve the best outcome in the face of adversity – on a matter they may have known about for months. American companies are famous for trying to dig themselves out of a ditch at the point of crisis and not doing very well for themselves or their stakeholders.
One of the most important lessons for organizations to take to heart is to get ahead of a storm, leaving enough time to plan and develop strategies that can lead to the most positive outcome. Planning may not be a silver bullet, but it can save a company a lot of grief and prolonged consequences that translate into lost productivity and a dented reputation.
More crisis communications tips coming soon….
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