tag:blogger.com,1999:blog-77773262511066735372024-03-07T20:33:39.027-08:00A Fine StrategySherry Treco-Joneshttp://www.blogger.com/profile/08634636396586848444noreply@blogger.comBlogger26125tag:blogger.com,1999:blog-7777326251106673537.post-28538744983209257142011-10-13T08:52:00.000-07:002011-10-13T09:00:20.587-07:00Still not using PowerPoint effectively?<style> <!-- /* Font Definitions */ @font-face {font-family:Cambria; panose-1:2 4 5 3 5 4 6 3 2 4; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 0 0 0 1 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin:0in; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; mso-bidi-font-size:10.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:Cambria; mso-fareast-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} @page Section1 {size:8.5in 11.0in; margin:1.0in 1.25in 1.0in 1.25in; mso-header-margin:.5in; mso-footer-margin:.5in; mso-paper-source:0;} div.Section1 {page:Section1;} --> </style> <p style="font-family: trebuchet ms;" class="MsoNormal">If you still use PowerPoint for presentations, this article is a reminder of 'what not to do.' The author conducted a survey that points up the usual gaffs, e.g., too-small type, too much content on one slide, reading the slides instead of talking to the audience, but it also refreshes our memories about other issues that we should have corrected by now. <br /></p><p style="font-family: trebuchet ms;" class="MsoNormal"><br /></p><p style="font-family: trebuchet ms;" class="MsoNormal">Take a look at http://linkd.in/pDbFeq</p>Sherry Treco-Joneshttp://www.blogger.com/profile/08634636396586848444noreply@blogger.com0tag:blogger.com,1999:blog-7777326251106673537.post-87558877417172785352011-10-11T09:28:00.000-07:002011-10-11T09:38:51.293-07:00A CMO's Future - The Confidence Factor<style> <!-- /* Font Definitions */ @font-face {font-family:Cambria; panose-1:2 4 5 3 5 4 6 3 2 4; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 0 0 0 1 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin:0in; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; mso-bidi-font-size:10.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:Cambria; mso-fareast-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} @page Section1 {size:8.5in 11.0in; margin:1.0in 1.25in 1.0in 1.25in; mso-header-margin:.5in; mso-footer-margin:.5in; mso-paper-source:0;} div.Section1 {page:Section1;} --> </style> <p style="font-family: trebuchet ms;font-family:trebuchet ms;" class="MsoNormal">What’s the future of the CMO? What does it rely on?<span style="mso-spacerun: yes"> </span>The new 2011 IBM Global CMO Study of 1,700 chief marketing officers from 67 countries and 19 industries shows that CMOs recognize the now-permanent shift in customer engagement, but lack confidence in managing the change. <span style=""><br /></span></p><p style="font-family: trebuchet ms;font-family:trebuchet ms;" class="MsoNormal"><span style=""><br /></span></p><p face="trebuchet ms" class="MsoNormal"><span style="font-family: trebuchet ms;">The study also shows that the measurement of marketing efforts will be critical, but CMOs are unsure about the most effective tools to do the job.</span><span style="font-family: trebuchet ms;"> </span><span style="font-family: trebuchet ms;">And the increasing influence and use of social media and the CMOs’ ability to harness ‘unstructured data’ are also keys to the future success and strength of a CMO's position within their company. But the study also indicates there will have to be profound changes to traditional product and brand marketing to get there - and most CMOs admit that they are not prepared at this point in time.</span><br /></p> <p style="font-family: trebuchet ms;" class="MsoNormal"> </p> <p class="MsoNormal"><span style="font-family:trebuchet ms;"><br /></span></p><p class="MsoNormal"><span style="font-family:trebuchet ms;">Review all of the findings at:</span> <span style="mso-spacerun: yes"> </span>http://finance.yahoo.com/news/IBM-Study-Digital-Era-prnews-2110039482.html?x=0&.v=1</p>Sherry Treco-Joneshttp://www.blogger.com/profile/08634636396586848444noreply@blogger.com0tag:blogger.com,1999:blog-7777326251106673537.post-83328878354817160042011-10-07T07:40:00.000-07:002011-10-07T07:46:07.328-07:00Is your email marketing effective?<style> <!-- /* Font Definitions */ @font-face {font-family:Cambria; panose-1:2 4 5 3 5 4 6 3 2 4; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 0 0 0 1 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin:0in; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; mso-bidi-font-size:10.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:Cambria; mso-fareast-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} @page Section1 {size:8.5in 11.0in; margin:1.0in 1.25in 1.0in 1.25in; mso-header-margin:.5in; mso-footer-margin:.5in; mso-paper-source:0;} div.Section1 {page:Section1;} --> </style> <p style="font-family: trebuchet ms;" class="MsoNormal">Email marketing is on the upswing again, just in time for the holidays. Knowing how to construct an effective email can make all the difference in obtaining the results you seek. Short, punchy content works in email marketing and so does providing original news and educational content that's helpful to the reader.</p> <p style="font-family: trebuchet ms;" class="MsoNormal"> </p> <p style="font-family: trebuchet ms;" class="MsoNormal">More information and other tips can be found in http://www.brafton.com/news/email-marketing-to-increase-as-holiday-shopping-season-comes-around-approaches</p>Sherry Treco-Joneshttp://www.blogger.com/profile/08634636396586848444noreply@blogger.com0tag:blogger.com,1999:blog-7777326251106673537.post-83004320649623729362011-10-06T13:15:00.000-07:002011-10-06T13:19:33.308-07:00Steve Jobs<span style="font-family: trebuchet ms;">You may remember this iconic Apple ad. Adweek took creative license and added Steve Jobs to the end of it, a laudable change in my opinion. He changed our world.</span><br /><br /><span style="font-family: trebuchet ms;">Here's the link to the video: http://www.adweek.com/adfreak/steve-jobs-king-crazy-ones-134524</span>Sherry Treco-Joneshttp://www.blogger.com/profile/08634636396586848444noreply@blogger.com0tag:blogger.com,1999:blog-7777326251106673537.post-47597365461279623452011-10-06T07:42:00.000-07:002011-10-06T07:44:38.124-07:00Latest Environmental Law Headlines<style> <!-- /* Font Definitions */ @font-face {font-family:Cambria; panose-1:2 4 5 3 5 4 6 3 2 4; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 0 0 0 1 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin:0in; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; mso-bidi-font-size:10.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:Cambria; mso-fareast-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} @page Section1 {size:8.5in 11.0in; margin:1.0in 1.25in 1.0in 1.25in; mso-header-margin:.5in; mso-footer-margin:.5in; mso-paper-source:0;} div.Section1 {page:Section1;} --> </style> <p style="font-family: trebuchet ms;" class="MsoNormal"><span style="mso-spacerun: yes"> See </span>SGR Law's weekly headline recap of environmental news plus details on TRAIN and the potential oversight of the EPA. This is a quick, but comprehensive read. <span style="mso-spacerun: yes"> </span>See http://www.ccclients.com/nl/sgrlaw-env/r/2011-10-05.html</p>Sherry Treco-Joneshttp://www.blogger.com/profile/08634636396586848444noreply@blogger.com0tag:blogger.com,1999:blog-7777326251106673537.post-90137412243057721972011-10-06T07:35:00.000-07:002011-10-06T07:37:35.047-07:00Food Safety<span>With food safety concerns top of mind today, proper training and certification for the foodservice industry is paramount. Benson Mills Group offers clients a wide range of food safety services, including training, commercial cleaning, audits and assessments, etc. See www.bensonmillsgroup.com </span>Sherry Treco-Joneshttp://www.blogger.com/profile/08634636396586848444noreply@blogger.com0tag:blogger.com,1999:blog-7777326251106673537.post-54901895994889781012011-09-29T05:59:00.000-07:002011-09-29T06:00:18.643-07:00<style> <!-- /* Font Definitions */ @font-face {font-family:Times; panose-1:2 0 5 0 0 0 0 0 0 0; mso-font-alt:"Times New Roman"; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 0 0 0 1 0;} @font-face {font-family:Cambria; panose-1:2 4 5 3 5 4 6 3 2 4; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 0 0 0 1 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin:0in; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; mso-bidi-font-size:10.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:Cambria; mso-fareast-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} @page Section1 {size:8.5in 11.0in; margin:1.0in 1.25in 1.0in 1.25in; mso-header-margin:.5in; mso-footer-margin:.5in; mso-paper-source:0;} div.Section1 {page:Section1;} --> </style> <p style="font-family: trebuchet ms;" class="MsoNormal">Search advertising is not only not going away, it keeps breaking revenue records. Check this report.<br /></p> <p style="font-family: trebuchet ms;" class="MsoNormal"> </p> <p style="font-family: trebuchet ms;" class="MsoNormal">http://linkd.in/mR55kM</p>Sherry Treco-Joneshttp://www.blogger.com/profile/08634636396586848444noreply@blogger.com0tag:blogger.com,1999:blog-7777326251106673537.post-48721720053297564602011-09-23T08:55:00.000-07:002011-09-23T08:58:34.235-07:00Nonprofits combine forces<style> <!-- /* Font Definitions */ @font-face {font-family:Cambria; panose-1:2 4 5 3 5 4 6 3 2 4; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 0 0 0 1 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin:0in; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; mso-bidi-font-size:10.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:Cambria; mso-fareast-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} @page Section1 {size:8.5in 11.0in; margin:1.0in 1.25in 1.0in 1.25in; mso-header-margin:.5in; mso-footer-margin:.5in; mso-paper-source:0;} div.Section1 {page:Section1;} --> </style> <p class="MsoNormal"><span style="font-family: trebuchet ms;">One trend in the nonprofit world today is to combine forces. This nonprofit partnership of the American Red Cross and Wounded Warriors really makes sense in terms of coordinating and delivering more smart programs and services to wounded veterans and their families. Check it out. </span><span style="mso-spacerun: yes"> </span>http://bit.ly/qia83A</p>Sherry Treco-Joneshttp://www.blogger.com/profile/08634636396586848444noreply@blogger.com0tag:blogger.com,1999:blog-7777326251106673537.post-32328794868872020862011-09-22T12:47:00.001-07:002011-09-22T12:47:50.320-07:00<style> <!-- /* Font Definitions */ @font-face {font-family:Cambria; panose-1:2 4 5 3 5 4 6 3 2 4; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 0 0 0 1 0;} @font-face {font-family:"Trebuchet MS"; panose-1:2 11 6 3 2 2 2 2 2 4; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 0 0 0 1 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin:0in; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; mso-bidi-font-size:10.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:Cambria; mso-fareast-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} @page Section1 {size:8.5in 11.0in; margin:1.0in 1.25in 1.0in 1.25in; mso-header-margin:.5in; mso-footer-margin:.5in; mso-paper-source:0;} div.Section1 {page:Section1;} --> </style> <p class="MsoNormal"><span style="font-family:"Trebuchet MS"">When and when not to use apologies in a negative situation is key; what and what not to say in an apology is also key.<br /><br />Netflix is a great case study of what not to do. If they ever had sound communications guidance, they didn't use it. What could be the next step apart from a stock drop and more departing customers? <span style="mso-spacerun: yes"> </span>Probably another communications debacle. <span style="mso-spacerun: yes"> </span><span style="mso-spacerun: yes"> </span>Here’s AdAge’s take on the situation. <u> </u></span><u>http://linkd.in/pJ1ISm</u></p>Sherry Treco-Joneshttp://www.blogger.com/profile/08634636396586848444noreply@blogger.com0tag:blogger.com,1999:blog-7777326251106673537.post-85539965952951278292011-09-15T12:32:00.000-07:002011-09-15T12:37:38.431-07:00<span style="font-family: trebuchet ms;">Two client notes:</span><br /><ul><li style="font-family: trebuchet ms;"> <style> <!-- /* Font Definitions */ @font-face {font-family:Cambria; panose-1:2 4 5 3 5 4 6 3 2 4; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 0 0 0 1 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin:0in; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; mso-bidi-font-size:10.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:Cambria; mso-fareast-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} a:link, span.MsoHyperlink {mso-style-noshow:yes; color:blue; text-decoration:underline; text-underline:single;} a:visited, span.MsoHyperlinkFollowed {mso-style-noshow:yes; color:purple; text-decoration:underline; text-underline:single;} @page Section1 {size:8.5in 11.0in; margin:1.0in 1.25in 1.0in 1.25in; mso-header-margin:.5in; mso-footer-margin:.5in; mso-paper-source:0;} div.Section1 {page:Section1;} --></style>Congratulations to SGR Law's environmental group. Upper Chattahoochee Riverkeeper will honor SGR for its legal support today 9/15 @ 6:30 p.m.<span style="mso-spacerun: yes"> </span>at The Foundry. SGR Law will receive its coveted River Guardian Award. <a href="http://www.sgrlaw.com/news/pr/1691/">http://www.sgrlaw.com/news/pr/1691/</a></li><li> <style> <!-- /* Font Definitions */ @font-face {font-family:Cambria; panose-1:2 4 5 3 5 4 6 3 2 4; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 0 0 0 1 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin:0in; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; mso-bidi-font-size:10.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:Cambria; mso-fareast-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} @page Section1 {size:8.5in 11.0in; margin:1.0in 1.25in 1.0in 1.25in; mso-header-margin:.5in; mso-footer-margin:.5in; mso-paper-source:0;} div.Section1 {page:Section1;} --> </style> <p class="MsoNormal"><span style="font-family: trebuchet ms;">Today, Benson Mills Group presents a roundtable program, "Public Health Impact of Foodborne Illness," starting @2 pm at Arnall Golden Gregory. Benson Mills Group is a food safety project management firm. See </span><span style="font-family: trebuchet ms;">http://bit.ly/n5RZ8x </span></p> </li></ul>Sherry Treco-Joneshttp://www.blogger.com/profile/08634636396586848444noreply@blogger.com0tag:blogger.com,1999:blog-7777326251106673537.post-75243177992576454082011-09-14T10:41:00.000-07:002011-09-14T10:43:45.789-07:009/11 Corporate Ads<style> <!-- /* Font Definitions */ @font-face {font-family:Cambria; panose-1:2 4 5 3 5 4 6 3 2 4; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 0 0 0 1 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin:0in; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; mso-bidi-font-size:10.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:Cambria; mso-fareast-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} a:link, span.MsoHyperlink {mso-style-noshow:yes; color:blue; text-decoration:underline; text-underline:single;} a:visited, span.MsoHyperlinkFollowed {mso-style-noshow:yes; color:purple; text-decoration:underline; text-underline:single;} @page Section1 {size:8.5in 11.0in; margin:1.0in 1.25in 1.0in 1.25in; mso-header-margin:.5in; mso-footer-margin:.5in; mso-paper-source:0;} div.Section1 {page:Section1;} --> </style> <p class="MsoNormal"><a href="http://bit.ly/npIlNp"><br /></a></p> <p style="font-family: trebuchet ms;" class="MsoNormal">Some corporate ads on 9/11 didn't make the grade. Or did they? You decide. <a href="http://bit.ly/npIlNp">http://bit.ly/npIlNp</a></p>Sherry Treco-Joneshttp://www.blogger.com/profile/08634636396586848444noreply@blogger.com0tag:blogger.com,1999:blog-7777326251106673537.post-14027681230942867682011-09-09T10:35:00.000-07:002011-09-09T10:36:11.637-07:00<style> <!-- /* Font Definitions */ @font-face {font-family:Cambria; panose-1:2 4 5 3 5 4 6 3 2 4; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 0 0 0 1 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin:0in; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; mso-bidi-font-size:10.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:Cambria; mso-fareast-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} @page Section1 {size:8.5in 11.0in; margin:1.0in 1.25in 1.0in 1.25in; mso-header-margin:.5in; mso-footer-margin:.5in; mso-paper-source:0;} div.Section1 {page:Section1;} --> </style> <p class="MsoNormal"><span style="font-family: trebuchet ms;">Look at your local Waffle House the next time there's a weather threat and you'll know what to expect. High praise indeed for a company’s crisis expertise.</span> <span style="mso-spacerun: yes"> </span>http://linkd.in/qBxMpa</p>Sherry Treco-Joneshttp://www.blogger.com/profile/08634636396586848444noreply@blogger.com0tag:blogger.com,1999:blog-7777326251106673537.post-89171019467132501942011-09-08T10:05:00.000-07:002011-09-08T10:06:08.852-07:00<style> <!-- /* Font Definitions */ @font-face {font-family:Cambria; panose-1:2 4 5 3 5 4 6 3 2 4; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 0 0 0 1 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin:0in; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; mso-bidi-font-size:10.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:Cambria; mso-fareast-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} a:link, span.MsoHyperlink {mso-style-noshow:yes; color:blue; text-decoration:underline; text-underline:single;} a:visited, span.MsoHyperlinkFollowed {mso-style-noshow:yes; color:purple; text-decoration:underline; text-underline:single;} @page Section1 {size:8.5in 11.0in; margin:1.0in 1.25in 1.0in 1.25in; mso-header-margin:.5in; mso-footer-margin:.5in; mso-paper-source:0;} div.Section1 {page:Section1;} --> </style> <p style="font-family: trebuchet ms;" class="MsoNormal">Overlook the Walmart promotion and see how we think and how the level of innovation at work relates to diversity.</p> <p class="MsoNormal"><a href="http://diversityinc.com/diversity-management/proof-that-diversity-drives-innovation/">http://diversityinc.com/diversity-management/proof-that-diversity-drives-innovation/</a></p>Sherry Treco-Joneshttp://www.blogger.com/profile/08634636396586848444noreply@blogger.com0tag:blogger.com,1999:blog-7777326251106673537.post-42248015050703506412011-09-07T10:57:00.000-07:002011-09-07T10:58:02.132-07:00<style> <!-- /* Font Definitions */ @font-face {font-family:Cambria; panose-1:2 4 5 3 5 4 6 3 2 4; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 0 0 0 1 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin:0in; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; mso-bidi-font-size:10.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:Cambria; mso-fareast-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} @page Section1 {size:8.5in 11.0in; margin:1.0in 1.25in 1.0in 1.25in; mso-header-margin:.5in; mso-footer-margin:.5in; mso-paper-source:0;} div.Section1 {page:Section1;} --> </style> <p style="font-family: trebuchet ms;" class="MsoNormal">SGR says Georgia can win the water war – here are three ways. <span style="mso-spacerun: yes"></span>See http://www.ajc.com/opinion/georgia-can-win-water-1152983.html</p>Sherry Treco-Joneshttp://www.blogger.com/profile/08634636396586848444noreply@blogger.com0tag:blogger.com,1999:blog-7777326251106673537.post-29130736911412393592011-08-25T08:08:00.000-07:002011-08-25T08:09:45.217-07:00 <style> <!-- /* Font Definitions */ @font-face {font-family:Cambria; panose-1:2 4 5 3 5 4 6 3 2 4; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 0 0 0 1 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin:0in; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; mso-bidi-font-size:10.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:Cambria; mso-fareast-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} @page Section1 {size:8.5in 11.0in; margin:1.0in 1.25in 1.0in 1.25in; mso-header-margin:.5in; mso-footer-margin:.5in; mso-paper-source:0;} div.Section1 {page:Section1;} --> </style> <p style="font-family: trebuchet ms;" class="MsoNormal">This survey imparts pearls of wisdom for all organizations, for- and non-profit. You'll be nodding your head when you read this article.<span style="mso-spacerun: yes"> </span>http://www.bulldogreporter.com/dailydog/article/reeling-leaders-new-survey-stanfords-rock-center-and-heidrick-amp-struggles-examine</p> Sherry Treco-Joneshttp://www.blogger.com/profile/08634636396586848444noreply@blogger.com0tag:blogger.com,1999:blog-7777326251106673537.post-91100275443933773762011-08-24T08:42:00.000-07:002011-08-24T08:44:24.413-07:00 <style> <!-- /* Font Definitions */ @font-face {font-family:Cambria; panose-1:2 4 5 3 5 4 6 3 2 4; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 0 0 0 1 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin:0in; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; mso-bidi-font-size:10.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:Cambria; mso-fareast-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} @page Section1 {size:8.5in 11.0in; margin:1.0in 1.25in 1.0in 1.25in; mso-header-margin:.5in; mso-footer-margin:.5in; mso-paper-source:0;} div.Section1 {page:Section1;} --> </style> <p style="font-family: trebuchet ms;" class="MsoNormal">Check the latest headlines from Smith Gambrell &<span style="mso-spacerun: yes"> </span>Russell LLP plus details on CAFO reporting to the EPA that can help preserve the environment. <span style="mso-spacerun: yes"> </span>
<br /></p><p style="font-family: trebuchet ms;" class="MsoNormal">http://www.ccclients.com/nl/sgrlaw-env/r/2011-08-24.html</p> Sherry Treco-Joneshttp://www.blogger.com/profile/08634636396586848444noreply@blogger.com0tag:blogger.com,1999:blog-7777326251106673537.post-42432980939012914342011-08-17T08:40:00.000-07:002011-08-17T08:42:08.559-07:00<span style="font-family: lucida grande;">Restaurant franchisees, take note. Giving back gets you more. Check out a role model</span> - http://www.nytimes.com/2011/08/17/us/17land.html
<br />Sherry Treco-Joneshttp://www.blogger.com/profile/08634636396586848444noreply@blogger.com0tag:blogger.com,1999:blog-7777326251106673537.post-7948740695809753782011-08-16T07:51:00.001-07:002011-08-16T07:56:16.001-07:00<style><!-- /* Font Definitions */ @font-face {font-family:Cambria; panose-1:2 4 5 3 5 4 6 3 2 4; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 0 0 0 1 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin:0in; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; mso-bidi-font-size:10.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:Cambria; mso-fareast-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} a:link, span.MsoHyperlink {mso-style-noshow:yes; color:blue; text-decoration:underline; text-underline:single;} a:visited, span.MsoHyperlinkFollowed {mso-style-noshow:yes; color:purple; text-decoration:underline; text-underline:single;} @page Section1 {size:8.5in 11.0in; margin:1.0in 1.25in 1.0in 1.25in; mso-header-margin:.5in; mso-footer-margin:.5in; mso-paper-source:0;} div.Section1 {page:Section1;} --> </style> <p class="MsoNormal"><span style="font-family: lucida grande;">Keeping privacy policies simple is a noble goal, no matter what the channel is.</span> <a href="http://www.blogger.com/post-edit.g?blogID=7777326251106673537&postID=794874069580975378"><span style="mso-spacerun: yes"> </span></a><a href="http://nyti.ms/oYCFcW">http://nyti.ms/oYCFcW</a></p> Sherry Treco-Joneshttp://www.blogger.com/profile/08634636396586848444noreply@blogger.com0tag:blogger.com,1999:blog-7777326251106673537.post-7636722667665025782010-04-05T13:14:00.000-07:002010-04-05T13:15:46.295-07:00CRISIS TALK – When you say nothing, you say a lot.How many times have you seen or read breaking news about a company having high profile problems and the CEO or Chair has nothing to say. By not acknowledging the situation, they’ve made a bad mistake that compromises the company’s credibility from the start. And if they say ‘no comment,’ they’re adding fuel to the fire of negative perception.<br /><br />A sure result of not responding or commenting is that media, adversaries and stakeholders will all want to know what the ‘real’ story is. The barn door opens to unmanageable rumors and speculation. It takes a lot more effort and money to corral rumors than it does to send out a strong message at the outset.Sherry Treco-Joneshttp://www.blogger.com/profile/08634636396586848444noreply@blogger.com0tag:blogger.com,1999:blog-7777326251106673537.post-63505903980018787672010-03-30T08:13:00.000-07:002010-03-30T08:15:11.192-07:00Expecting a crisis? Don’t wait another minute...Expecting a crisis? Don’t wait another minute to strategize and plan. Get ahead of the storm.<br /><br />Unfortunately, too many organizations wait until the very last minute to try to achieve the best outcome in the face of adversity – on a matter they may have known about for months. American companies are famous for trying to dig themselves out of a ditch at the point of crisis and not doing very well for themselves or their stakeholders. <br /><br />One of the most important lessons for organizations to take to heart is to get ahead of a storm, leaving enough time to plan and develop strategies that can lead to the most positive outcome. Planning may not be a silver bullet, but it can save a company a lot of grief and prolonged consequences that translate into lost productivity and a dented reputation. <br /><br />More crisis communications tips coming soon….Sherry Treco-Joneshttp://www.blogger.com/profile/08634636396586848444noreply@blogger.com0tag:blogger.com,1999:blog-7777326251106673537.post-10727317311044333652010-03-12T11:57:00.000-08:002010-03-12T12:13:53.408-08:00And you bought those Girl Scout cookies how...? ...and why?<span style="font-family:trebuchet ms;">Now even the Girl Scouts are online, working Facebook and Twitter to sell those incredible cookies for an even greater ROI (ref. http://bit.ly/csu4AK). Their campaign has just started, but it brings hope to those of us who aren’t on cookie routes and love those Tagalongs and Thin Mints. Look on Facebook for “Girl Scout Cookies’ – there’s even an app that leads you to choose the cookies you want to order, enter your zip to identify the Girl Scout Council nearest you, enter your email address and/or phone number and wait for the Council to contact you to complete the sale. How easy is that...and yummy to boot. </span><br /><br /><br /><span style="font-family:trebuchet ms;">They’re big on tweeting too – imagine having a tweet up just to buy cookies. Sounds like a good reason to me.</span><br /><br /><br /><span style="font-family:trebuchet ms;">The Girl Scouts generally have been smart and strategic about their fundraising approach over the years. They’re selling an iconic item of a valued brand and manage to keep it in tune with the times. Plus they’ve added double cause marketing to the equation. You now have the option of donating the cookies you buy to a specified charity. This allows you to feel good about supporting not only the Girl Scouts, but one other good cause </span><span style="font-style: italic;font-family:trebuchet ms;" >and</span><span style="font-family:trebuchet ms;"> you don’t have to gain weight in the process! It speaks clearly to our modern lifestyle, and it’s especially relevant to women and girls, who are both the sellers and buyers in this instance. </span><br /><br /><br /><span style="font-family:trebuchet ms;">A tweaked version of that marketing change is the “Project Cookies 4 Troops” campaign. For every $3.50 donated online to the Project, Girl Scouts of Greater Atlanta will send one box of Girl Scout Cookies overseas with a message from area girl scouts. How good does that feel? Now you get to not gain weight </span><span style="font-style: italic;font-family:trebuchet ms;" >and </span><span style="font-family:trebuchet ms;">thank the troops at the same time. That’s a double whammy of feel good marketing, and a terrific example of staying relevant and maximizing sales opportunities. It all leads to the bottom line of course and on the Girl Scouts’ books, that tallies to more than $700 million in cookie money just for online sales. No small change that.</span><br /><br /><br /><span style="font-family:trebuchet ms;">There are lots of nonprofits, big and small, that could learn from the Girl Scouts. </span><br /><br /><br /><span style="font-family:trebuchet ms;">What do you think? Do you have a better example? </span>Sherry Treco-Joneshttp://www.blogger.com/profile/08634636396586848444noreply@blogger.com0tag:blogger.com,1999:blog-7777326251106673537.post-69696815459587339562009-07-24T13:07:00.000-07:002009-07-24T13:15:15.997-07:00Need an uptick in marketplace visibility?<font face="trebuchet ms">Try two easy ways to touch your key audiences.</font><br /><br /><br /><font face="trebuchet ms">Keeping your brand visible in the marketplace takes time and focus, but it’s important to stay in front of your target audiences. If you don’t, your business suffers. Here are two ways to generate positive brand awareness for your company. </font><br /><br /><br /><font face="trebuchet ms"><font style="font-weight: bold;">1. </font> <font style="font-weight: bold;">Send CEO Updates:</font> Extend your brand presence positively and exponentially by sending a short, personal letter to your database of clients, prospects, friends, selected reporters and associates three or four times a year. Let them know about new products and/or services, significant new hires, promotions, honors and awards, community involvement, business changes, etc. Let them know you wish the best for them also. A one-page letter, with your personal signature, mailed vs. emailed, has an excellent chance of being read, especially by people familiar with you and your company. You may not hear direct comments immediately, but know that you are casting pebbles into the pond of extended brand presence. </font><br /><br /><font face="trebuchet ms">• <font style="font-style: italic;">Respect the value of your database.</font> Update and maintain your company’s database of friends, associates, reporters and particularly prospects. When you receive someone’s business card at lunch, add his or her name to the list. When someone you have met changes jobs, enter the change when it happens. This may be a tiresome chore, but your database will be updated, accurate and ready to use at any time. </font><br /><br /><br /><font face="trebuchet ms"><font style="font-weight: bold;">2. </font> <font style="font-weight: bold;">Secure High-Profile Speaking Engagements:</font> Move from sales and marketing to leadership positioning in front of your target audiences by securing speaking engagements at pertinent trade shows. Select a timely, appealing speaking platform related to your industry or business in general. Your speech content improves your chances of being accepted if you have new research, trends or ‘insider’ information to share. Then locate the organizations’ speaker packages for criteria, applications, etc. A warning though – most associations request speaker applications one year in advance of the next conference. Be sure to meet deadlines and periodically check on your status. When you have been accepted as a speaker, publicize the event before and/or after the conference in your local business and news media.</font><br /><br />Sherry Treco-Joneshttp://www.blogger.com/profile/08634636396586848444noreply@blogger.com0tag:blogger.com,1999:blog-7777326251106673537.post-88937849491142061172009-07-08T10:35:00.000-07:002009-07-08T10:41:54.224-07:00Getting eaten up by the competition?Don’t let them make a meal of it. <br /><br />It doesn’t take a wizard to see that companies of all sizes and in all industries are falling along the wayside in the current economic climate. Whether they’re selling directly to consumers or to business customers, companies are on the spot to focus and perform. If they falter, competitors will eat them up in a heartbeat. Here are a few recommendations from a marketing perspective that can help a company stay in the game.<br /><br />• <span style="font-weight: bold;">Take a Competitive Market Position</span>: Determine a competitive positioning that differentiates you from your competitors and resonates with your target audiences. If you have something innovative or leading edge to market, all the better. Once determined, use that position frequently, consistently and across the board. Don’t change it from week to week or on a whim or you lose your marketplace identity.<br /><br />• <span style="font-weight: bold;">Have a Strategy</span>: Use strategy to your advantage. Have a marketing strategy for your business overall and sub-strategies focused specifically on your buyers and other target audiences. Strategies can be as macro or as micro as you want them to be. They can include changes in pricing; products or services; communication and promotion to prospects, customers and other stakeholders; and/or distribution channels. Just have a strategy for marketing and follow it. Monitor it, evaluate results and revisit it if goals aren’t being met.<br /><br />• <span style="font-weight: bold;">Adjust Expectations</span>: It is a tough economy and the sales cycle is a lot longer for most products. Closing takes longer so factor that timing into your projections.<br /><br />Look for more tips in the next blog.Sherry Treco-Joneshttp://www.blogger.com/profile/08634636396586848444noreply@blogger.com0tag:blogger.com,1999:blog-7777326251106673537.post-34475581793463537632009-06-21T08:40:00.000-07:002009-06-22T05:15:09.849-07:00Kudos to Dahlonega<span style="font-weight: bold;font-family:trebuchet ms;" > </span><span style="font-family: times new roman;font-family:trebuchet ms;" >Did you ever notice in your travels that smaller towns tend to shutter up to visitors on Saturday and Sunday? It is the weekend after all and ‘daycations’ are now officially in vogue. These folks are missing some excellent opportunities to add travelers’ money to their coffers, never mind happy tourists who will spread positive brand buzz.</span><br /><br /><span style="font-family: times new roman;font-family:trebuchet ms;" >My husband and I have always taken a lot of road trips. It’s in our blood. Once in a while, we run across a town that takes a strategic approach to visitors and really heeds the call. The town of Dahlonega in the north Georgia mountains does it well. Home to America’s first gold rush, the former mining capital has kept its historic Square looking good, complete with the old courthouse and loads of retail and free parking all around it. The stores lining the Square appeal to a wide swath of people, including the big groups of weekend motorcyclists who like mountain riding, enjoy circling the courthouse, and like to chat, eat and shop. There are benches for older visitors and anyone else who needs to rest as they make their way around the Square. The restaurants are within easy walking distance, vary in cuisine and price, and some offer (gasp) beer and wine on Sunday. They also have a place or two where you can mine for gold, just like in the old days. </span><span style="font-family: times new roman;font-family:trebuchet ms;" >All in all, downtown Dahlonega leaves visitors feeling good by strategically combining history with modern day appeal. </span><br /><br /><span style="font-family: times new roman;font-family:trebuchet ms;" >Outside of the historic district, there’s plenty happening too. You can pick your fun by following the town on twitter, checking its http://www.dahlonega.org/ website and/or becoming a fan on Facebook. Do it now though – the July 4th weekend is coming up and Dahlonega has big plans!</span>Sherry Treco-Joneshttp://www.blogger.com/profile/08634636396586848444noreply@blogger.com0tag:blogger.com,1999:blog-7777326251106673537.post-34616629073516935632009-06-09T13:49:00.000-07:002009-06-22T05:16:03.236-07:00<span style="font-family: verdana;font-family:georgia;" >Tweeting to Success</span><br /><br /><span style="font-family: verdana;font-family:georgia;" >Ford Motor Company is tweeting its way back to solid ground, thank goodness. Ever since I moved to Atlanta, I’ve had a Ford so I feel as if I have a stake in their success. I’ve had two Ford Mustangs – a 1965 ragtop (I could go on about V8s) and then I inherited my mom’s 1976 Tahoe Turqoise hardtop. Now my husband and I have a Ford Ranger that we can’t seem to part with. So we have an emotional investment as well as a financial one. </span><br /><br /><span style="font-family: verdana;font-family:georgia;" >It’s been great to see Ford marketing its brand and products aggressively, and particularly building buzz and support through creative social media use. I followed the Ford CEO on twitter during the Fusion Hybrid promotion, and other Ford tweets have produced all manner of interesting items, e.g. an invitation to check out their beta website – http://bit.ly/bnY8g – and give feedback. They use twitter to direct people to their products (with photos on flickr) and post company news and car reviews.</span><br /><br /><span style="font-family: verdana;font-family:georgia;" >Additionally, they have Facebook pages for employees, dealers, car owners and buyers. It must be rewarding for employees to read positive notes from consumers, and the company’s smart to be open about complaints and issues. All of this strengthens and builds a company’s brand loyalty. Ford, like all other American car companies, has its issues, but it’s smart strategy to get out and stay out in front of the people who make up and support the company, now and especially in the future. Other companies could learn a lot from them.</span>Sherry Treco-Joneshttp://www.blogger.com/profile/08634636396586848444noreply@blogger.com0