If you still use PowerPoint for presentations, this article is a reminder of 'what not to do.' The author conducted a survey that points up the usual gaffs, e.g., too-small type, too much content on one slide, reading the slides instead of talking to the audience, but it also refreshes our memories about other issues that we should have corrected by now.
Take a look at http://linkd.in/pDbFeq
What’s the future of the CMO? What does it rely on? The new 2011 IBM Global CMO Study of 1,700 chief marketing officers from 67 countries and 19 industries shows that CMOs recognize the now-permanent shift in customer engagement, but lack confidence in managing the change.
The study also shows that the measurement of marketing efforts will be critical, but CMOs are unsure about the most effective tools to do the job. And the increasing influence and use of social media and the CMOs’ ability to harness ‘unstructured data’ are also keys to the future success and strength of a CMO's position within their company. But the study also indicates there will have to be profound changes to traditional product and brand marketing to get there - and most CMOs admit that they are not prepared at this point in time.
Review all of the findings at: http://finance.yahoo.com/news/IBM-Study-Digital-Era-prnews-2110039482.html?x=0&.v=1
Email marketing is on the upswing again, just in time for the holidays. Knowing how to construct an effective email can make all the difference in obtaining the results you seek. Short, punchy content works in email marketing and so does providing original news and educational content that's helpful to the reader.
More information and other tips can be found in http://www.brafton.com/news/email-marketing-to-increase-as-holiday-shopping-season-comes-around-approaches
See SGR Law's weekly headline recap of environmental news plus details on TRAIN and the potential oversight of the EPA. This is a quick, but comprehensive read. See http://www.ccclients.com/nl/sgrlaw-env/r/2011-10-05.html
One trend in the nonprofit world today is to combine forces. This nonprofit partnership of the American Red Cross and Wounded Warriors really makes sense in terms of coordinating and delivering more smart programs and services to wounded veterans and their families. Check it out. http://bit.ly/qia83A
When and when not to use apologies in a negative situation is key; what and what not to say in an apology is also key.
Netflix is a great case study of what not to do. If they ever had sound communications guidance, they didn't use it. What could be the next step apart from a stock drop and more departing customers? Probably another communications debacle. Here’s AdAge’s take on the situation. http://linkd.in/pJ1ISm
Today, Benson Mills Group presents a roundtable program, "Public Health Impact of Foodborne Illness," starting @2 pm at Arnall Golden Gregory. Benson Mills Group is a food safety project management firm. See http://bit.ly/n5RZ8x
Some corporate ads on 9/11 didn't make the grade. Or did they? You decide. http://bit.ly/npIlNp
Overlook the Walmart promotion and see how we think and how the level of innovation at work relates to diversity.
http://diversityinc.com/diversity-management/proof-that-diversity-drives-innovation/
Keeping privacy policies simple is a noble goal, no matter what the channel is. http://nyti.ms/oYCFcW
